Loom Walkthrough
General Thoughts
Transformation & Solution Framing (1)
| Beat / Section | Script Copy | Action Description | Text Overlay |
|---|---|---|---|
| Hook 1 (Frustration / High Agitation) | I used to think I just lacked willpower. But eating bland salads and starving myself only wrecked my energy and made my stubborn belly fat worse. | Candid handheld selfie style shot in a kitchen. The creator pushes away a bland salad or meal-prep container with a sigh of frustration. | Why crash diets stop working after 35… |
| Hook 2 (Myth-Busting) | If you’re over 35 and doing hours of cardio without losing a single inch, stop immediately. Your metabolism isn't slow it's just running the wrong program for your body type. | Person in their late 30s/40s in casual athletic wear, staring in disbelief at a scale or pulling at tight jeans, then directly looking up at the camera. | Eating 1,200 calories and still gaining belly fat? |
| Hook 3 (Curiosity / Quiz Hook) | Turns out, there are 3 distinct body types, and eating for the wrong one guarantees zero results. Here’s the 1-minute test that changed everything for me. | Fast-paced screen record or close-up tapping through a quick 60-second quiz on a smartphone screen, overlaid with clean graphic highlights. | Take this 60-second body type test before starting another diet. |
| Problem | When your metabolism shifts, standard ‘eat less, move more' advice actually backfires. You end up burning muscle, holding onto stubborn belly fat, and feeling exhausted all day. | B-roll of the creator walking on a treadmill looking exhausted, or trying on clothes in front of a mirror with a frustrated expression. | Extreme Cardio + Restrictive Diets = Failed Results |
| Benefits | Instead of guessing, V Shred uses a quick body-type diagnostic to pinpoint your exact metabolic profile. You get a targeted, 15-minute routine and a flexible eating plan built specifically for how your body processes carbs and burns fat. | Quick jump cuts of simple, enjoyable home workouts (15-20 mins) and a colorful, normal meal (e.g., steak/chicken with carbs) rather than restricted food, followed by the quiz interface. | Match Your Routine To Your Specific Body Type |
| Call to Action | Stop wasting time on generic diets that weren't built for you. Tap the link below, take the free 60-second body type quiz right now, and unlock the exact strategy meant for your metabolism. | Creator points directly down to the screen, holding up their phone showing the quiz starting page, looking energized and confident. | Tap Below to Take the Free 60-Sec Body Type Quiz 👇 |
Links or embedded GIFs of existing ads that match the intended style/pacing.
Reference 1 Hook 1
Can_you_create_me_a_visual_ref.mp4
Reference 2 Hook 2
Reference 3 Hook 3